Coordinating Agricultural Development & Innovation (CADI) Georgia: U.S. Poultry Meat Marketing Promotion | USDA FAS 10960 0700 10 25 0008

Opportunity Information: Apply for USDA FAS 10960 0700 10 25 0008

The Coordinating Agricultural Development and Innovation (CADI) Georgia: U.S. Poultry Meat Marketing Promotion opportunity is a discretionary grant from USDA's Foreign Agricultural Service (FAS) focused on boosting U.S. poultry meat exports into Georgia and, by extension, the surrounding South Caucasus and Central Asian region. The core deliverable is the design and delivery of a short, intensive training program hosted in the United States for a small cohort of eight Georgian participants. These participants are expected to be mid- to senior-level private sector professionals drawn from leading regional companies involved in poultry importation, marketing, and transshipment through Georgia. USDA/FAS will handle participant recruitment after the application window closes, while the grant recipient is responsible for building and executing the training experience itself.

The program is meant to run for one to two consecutive weeks and must be completed before June 30, 2026. Applicants are expected to propose the U.S. location or locations where the training will occur and to structure an itinerary that exposes participants to relevant parts of the American poultry value chain. The overarching intent is explicitly trade-oriented: to increase the competitiveness and sales of U.S. poultry products in a rapidly growing Georgian market where imports dominate consumption and where U.S. suppliers already have a foothold but face strong competition from exporters such as Brazil, China, and Ukraine. Georgia is also highlighted as a strategic logistics and transshipment hub for distributing poultry products to neighboring markets, so improving commercial linkages and technical confidence in U.S. supply can have spillover benefits beyond Georgia itself.

A key theme in the grant description is addressing market access friction related to food safety requirements and quality standards. The training is expected to reinforce, in practical terms, the U.S. poultry industry's ability to meet Georgian requirements to the extent feasible within the program. That means the content should not just be general marketing; it should connect the marketing message to verifiable practices in production, processing, quality control, certification, and compliance systems. The emphasis is expected to be primarily on chicken meat and turkey meat, reflecting likely demand and trade potential.

Content-wise, USDA/FAS is asking for an in-depth overview of the U.S. poultry industry from production through consumption, with strong attention to the commercial mechanics that matter to importers and distributors. The training should cover processing, distribution, and marketing, while also digging into quality control systems, supply chain management, food safety certification, and relevant U.S. regulations that shape product safety and consistency. It should also speak to how exporters manage cold chain integrity, product specifications, packaging, labeling, documentation, and other practical elements that influence buyer confidence and ease of doing business. The goal is to increase Georgian importer and processor knowledge of the benefits of sourcing from the United States and to strengthen their capacity to participate in trade with U.S. exporters.

Another central requirement is relationship-building with U.S. industry. The recipient must facilitate business-to-business meetings between Georgian participants and U.S. poultry sector actors and/or arrange participation in an appropriate trade show to help create durable commercial linkages. This networking component is expected to be coordinated with USDA/FAS, which will manage coordination with the USA Poultry and Egg Export Council (USAPEEC). In other words, the training is not meant to be classroom-only; it is intended to directly connect buyers and decision-makers with potential U.S. suppliers and industry resources.

The education objectives are spelled out clearly, and the training plan is expected to address them directly: explaining the benefits of purchasing poultry meat from U.S. suppliers; demonstrating the innovative and advanced nature of U.S. poultry production, processing, and marketing; building connections to U.S. suppliers and related products or ingredients; clarifying U.S. food safety and other regulatory frameworks tied to quality control; and covering how U.S. poultry export, distribution, and promotion work in practice. The eligible applicant pool is oriented toward U.S. institutions with capacity to host and deliver this kind of applied, industry-facing training, including state cooperative institutions and other U.S. colleges and universities as defined in 7 U.S.C. 3103, with the opportunity listing also indicating eligibility under an "Others" category.

Administratively, the opportunity is listed under CFDA 10.960 with an expected single award. The award ceiling is $112,500, and the original application closing date is November 14, 2025. The funding instrument is a grant, and the activity category is agriculture. Overall, this is a targeted, export-promotion training effort: a short, curated U.S.-based program designed to improve Georgian companies' technical understanding, regulatory confidence, and business connections so they are more likely to purchase and move U.S. chicken and turkey products into Georgia and onward into the broader region.

• The Foreign Agricultural Service in the agriculture sector is offering a public funding opportunity titled "Coordinating Agricultural Development & Innovation (CADI) Georgia: U.S. Poultry Meat Marketing Promotion" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.960.
• This funding opportunity was created on 2025-09-12.
• Applicants must submit their applications by 2025-11-14. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $112,500.00 in funding.
• The number of recipients for this funding is limited to 1 candidate(s).
• Eligible applicants include: Others.

Apply for USDA FAS 10960 0700 10 25 0008

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